The Snuggie. Are they serious?!

Aaron and I saw this commercial the other night and now I keep seeing it. The beginning cracks me up, the lady struggling with that darned blanket. Even funnier is later in the commercial, a group of people wearing the Snuggies out at a ball game. They all look like their in some strange cult. If you order now, you get a free transformer light gadget thing that looks completely useless!